Introduction
When we gets in touch with Digital Video Broadcasting industry. Then generally gets in touch terms like Unicasting, Multicasting , Broadcasting and even Narrowcasting.
Where we knows very well that broadcasting term is used to broadcast services for every user. But what about Narrowcasting ? Lets now discuss about it in brief with its implementation.
What Is Narrowcasting ?
Narrowcasting is a type of casting to target particular group of people or category of people. Unlike broadcasting there is no any targeted audience.
In other words,
Narrowcasting can be called as form of broadcasting for targeted audience.
So narrowcasting is used for targeted audience only this information is useless for others.
How Does Narrowcasting Work ?
(1) Radio Channel Transmission
Although this is traditional method but for understanding Narrowcasting it can be a good example. Every citry is having its radio transmitters. These radio channels target to that city’s people only. They provides the local news, local songs and weather news.
So this information is useful for that local public only. It is called as narrow-casting.
(2) TV Channels
There are various tv channels which are targeting to particular group of people only. Like KIDS channels, Music Channels and Sports Channels etc.
These channels are created to target particular group of people on which they provides single category content only.
(3) Geo-targeted Advertising Solutions
There are some companies which provide this geo targeted ads solutions for headends. They replace the ads of satellite feed by inserting local or regional advertisements on channels.
It is done by using enhanced IRD and Web User Interface.
Which is very good solution in eye of advertisers. Because now their products are reaching to their targeted people. Which increases the sales of advertisers. It is called niche targeted advertising solution.
(4) Digital Signage
Digital Signage are the very good example of narrow-casting. Because Digital Signage are installed in corporate offices, Malls and corporate cafeteria.
These digital signage are installed to provide the company information, weather information and emergency information to group of people digitally.
So it is narrow-casting because the information is provided to limited number of people.
Some advanced digital signage have facility of internet streaming as well as local streaming. Which are helpful for that place because these digital signage updates their information regularly.
What Is Interactive Narrowcasting ?
Interactive narrowcasting is a kind of narrowcasting where users experience the product or interact with the products and services before buying. Where they can experience it by using touch screens.
This kind of narrow-casting is very effective because it gives the experience of product to users which increases the chances of buying the product for buyers.
In interactive narrow-casting these interactive products are relevant to users. So it is called interactive narrow-casting.
Conclusion Of Narrowcasting
Narrowcasting is unlike broadcasting because in narrow-casting signals are transmitted to the people they want. It can be used in various sectors.
Narrow-casting is good for niche marketing or targeted marketing. While on the other hand broadcasting is used in mass advertising. This mass advertising is not that much effective. Because products are advertised to non targeted audience too.
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