{"id":5034,"date":"2018-09-29T07:45:34","date_gmt":"2018-09-29T07:45:34","guid":{"rendered":"http:\/\/headendinfo.com\/?p=5034"},"modified":"2018-09-29T16:44:28","modified_gmt":"2018-09-29T16:44:28","slug":"video-ad-serving-template","status":"publish","type":"post","link":"https:\/\/headendinfo.com\/video-ad-serving-template\/","title":{"rendered":"VAST Video Ad Serving Template Communication Protocol"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5048\" data-permalink=\"https:\/\/headendinfo.com\/video-ad-serving-template\/vast-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&amp;ssl=1\" data-orig-size=\"200,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"vast\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&amp;ssl=1\" class=\"size-full wp-image-5048 aligncenter\" src=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?resize=200%2C200&#038;ssl=1\" alt=\"video ad serving template\" width=\"200\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?w=200&amp;ssl=1 200w, https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?resize=65%2C65&amp;ssl=1 65w\" sizes=\"(max-width: 200px) 100vw, 200px\" data-recalc-dims=\"1\" \/><\/p>\n<h2 class=\"BWS\">Introduction<\/h2>\n<p style=\"text-align: justify;\">Online video advertising is growing rapidly. While playing a video on <a href=\"https:\/\/www.Youtube.com\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"color: #3366ff;\">Youtube<\/span><\/a> and <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.metacafe.com\" target=\"_blank\" rel=\"noopener nofollow\">Metacafe<\/a><\/span> there are various kinds of ads which comes in the be-gaining of content , mid of content, ending of content. These ads are having different categories like Banner Ads, Skippable Ads and full screen Ads.<\/p>\n<p style=\"text-align: justify;\">As online video advertising industry is growing Ads are making more user friendly for viewers. Which increases the <strong>CTR<\/strong> (Click Through Rate) and <strong>Viewing Time Duration<\/strong> results more beneficial for advertisers as well as for publishers.<\/p>\n<p style=\"text-align: justify;\">So in this article we will cover <strong>What is VAST<\/strong> and <strong>Working Of VAST<\/strong>.<\/p><div class=\"bba6f1db18961c49ef4d9557fa67f690\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2973621680462010\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-2973621680462010\"\r\n     data-ad-slot=\"4191203823\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<h2 class=\"BWS\">What Is VAST<\/h2>\n<p style=\"padding-left: 120px;\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5050\" data-permalink=\"https:\/\/headendinfo.com\/video-ad-serving-template\/hands-1167614_640\/\" data-orig-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/hands-1167614_640.jpg?fit=640%2C366&amp;ssl=1\" data-orig-size=\"640,366\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"vast video ad serving template\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/hands-1167614_640.jpg?fit=300%2C172&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/hands-1167614_640.jpg?fit=640%2C366&amp;ssl=1\" class=\"size-full wp-image-5050 aligncenter\" src=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/hands-1167614_640.jpg?resize=640%2C366&#038;ssl=1\" alt=\"video ad serving template\" width=\"640\" height=\"366\" srcset=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/hands-1167614_640.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/hands-1167614_640.jpg?resize=300%2C172&amp;ssl=1 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>VAST<\/strong> stands for <strong>Video Ad Serving Template<\/strong>. It was developed by <strong>IAB (<\/strong>Interactive Advertising Bureau). It was first launched in the 2008. VAST enable us to insert the video ads in the video streams.\u00a0 These video ads are served by the video ad server and played in client side video players. Where client side devices or can be called as subscriber end devices can be Mobile, Tablet and Laptop.<\/p>\n<p style=\"text-align: justify;\">So VAST is video ad serving protocol. A communication standard between ad server and client player.<\/p>\n<h2 class=\"BWS\">Working Of VAST<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4637\" data-permalink=\"https:\/\/headendinfo.com\/dynamic-ad-insertion-dai\/add\/\" data-orig-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/08\/add.png?fit=461%2C110&amp;ssl=1\" data-orig-size=\"461,110\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"add\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/08\/add.png?fit=300%2C72&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/08\/add.png?fit=461%2C110&amp;ssl=1\" class=\"aligncenter wp-image-4637 size-full\" src=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/08\/add.png?resize=461%2C110&#038;ssl=1\" alt=\"Video Ad Serving Template\" width=\"461\" height=\"110\" srcset=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/08\/add.png?w=461&amp;ssl=1 461w, https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/08\/add.png?resize=300%2C72&amp;ssl=1 300w\" sizes=\"(max-width: 461px) 100vw, 461px\" data-recalc-dims=\"1\" \/><\/p>\n<p style=\"text-align: justify;\">Earlier there was a problem with advertisers that sometimes their ad server do not support the publisher&#8217;s video player. So advertisers needs to customize their ads according to publisher&#8217;s video player to play their ads properly in subscriber end devices. So this is a complex process and also consume lot of time in customization of ads according to publisher&#8217;s video player.<\/p>\n<p>So VAST is used to overcome this problem between advertisers and publishers. It is a standard protocol between ad servers and video players.<\/p>\n<h3># VAST is used to perform following actions,<\/h3>\n<p>(1) While playing the content by video player , what should be position of Ads in the content.<\/p>\n<p>(2) what should be duration of Ads.<\/p>\n<p>(3) The should be skippable or not.<\/p>\n<p>(4) What should be destination URL of Ads after clicking the ads by subscriber.<\/p>\n<p>(5) What ad should be displayed to particular subscriber according to data collection.<\/p>\n<h2 class=\"BWS\">Versions Of VAST<\/h2>\n<p>As we have discussed above it was first launched in the 2008 year. Then version by version improvements are done mentioned below,<\/p>\n<h3># VAST Version 1.0<\/h3>\n<p>It supports the three formats .MP4, .MOV and .3GP.<\/p>\n<p>It enable us for play, stop and pause functions.<\/p>\n<p>It Supports Linear Ads only.<\/p>\n<h3># VAST Version 2.0<\/h3>\n<p>It supports the three formats .MP4, .MOV and .3GP.<\/p>\n<p>It also supports Flash and JavaScript.<\/p>\n<p>It enable us for play, stop and pause functions.<\/p>\n<p>It supports Linear, Non Linear and companion ads.<\/p>\n<p>It Supports Player tracking and Quartile Event.<\/p>\n<h3># VAST Version 3.0<\/h3>\n<p>It supports the five formats.<\/p>\n<p>It supports skippable Ads so user can skip the ads when he want.<\/p>\n<p>It supports <strong>OBA<\/strong> (Online Behavioral Advertising) which gives alerts to advertisers that ads are not played properly.<\/p>\n<p>It supports Ad Pod which is sequence of ads.<\/p>\n<h3># VAST Version 4.0<\/h3>\n<p>It support Ad Stitching function which bypass the Ad Blocker and show the Ads to the subscribers.<\/p>\n<p>It supports skippable Ads so user can skip the ads when he want.<\/p>\n<p>It supports Mezzanine File.<\/p>\n<p>It supports separate video and interactive files.<\/p>\n<p>It supports verification of ads and its views.<\/p>\n<p>It supports different ad categories.<\/p>\n<h2 class=\"BWS\">Conclusion Of\u00a0Video Ad Serving Template<\/h2>\n<p style=\"text-align: justify;\">VAST (Video Ad Serving Template) works as a communication language between ad serving server and client&#8217;s video player. So it is a standard of compatibility between ad server and video player. Online advertising have done growth by showing relevant ads to subscribers. Now these advertising platform depends upon the searching behavior of users by collection its searching data and interests. This is called niche targeted advertising for a targeted audience. All of these conditions are fulfilled by Video Ad Serving Template.<\/p>\n<h2 class=\"info\">Know More About\u00a0 <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/headendinfo.com\/csai-ssai\/\" target=\"_blank\" rel=\"noopener\">What Is SSAI and CSAI<\/a><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1432\" data-permalink=\"https:\/\/headendinfo.com\/hd-encoder-digital-headend-system\/headend-info-logo-dark-small-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2017\/08\/Headend-INFO-Logo-Dark-SMALL-1.png?fit=118%2C128&amp;ssl=1\" data-orig-size=\"118,128\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Headend INFO Logo Dark SMALL 1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2017\/08\/Headend-INFO-Logo-Dark-SMALL-1.png?fit=118%2C128&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2017\/08\/Headend-INFO-Logo-Dark-SMALL-1.png?fit=118%2C128&amp;ssl=1\" class=\"size-full wp-image-1432 aligncenter\" src=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2017\/08\/Headend-INFO-Logo-Dark-SMALL-1.png?resize=118%2C128&#038;ssl=1\" alt=\"headend info\" width=\"118\" height=\"128\" data-recalc-dims=\"1\" \/><\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction Online video advertising is growing rapidly. While playing a video on Youtube and Metacafe there are various kinds of ads which comes in the be-gaining of content , mid of content, ending of content. These ads are having different categories like Banner Ads, Skippable Ads and full screen Ads. As online video advertising industry [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[9],"tags":[296,297],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Ad Serving Template VAST A Standard Communication Protocol<\/title>\n<meta name=\"description\" content=\"VAST stands for Video Ad Serving Template. It was developed by IAB (Interactive Advertising Bureau). It was first launched in the 2008. VAST enable us to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headendinfo.com\/video-ad-serving-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Ad Serving Template VAST A Standard Communication Protocol\" \/>\n<meta property=\"og:description\" content=\"VAST stands for Video Ad Serving Template. It was developed by IAB (Interactive Advertising Bureau). It was first launched in the 2008. VAST enable us to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/headendinfo.com\/video-ad-serving-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Headend INFO\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-29T07:45:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-29T16:44:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ujjwal Swami\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ujjwal Swami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/headendinfo.com\/video-ad-serving-template\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/headendinfo.com\/video-ad-serving-template\/\"},\"author\":{\"name\":\"Ujjwal Swami\",\"@id\":\"https:\/\/headendinfo.com\/#\/schema\/person\/d82f46ed3d9f8c8a9050cb258f09dbd4\"},\"headline\":\"VAST Video Ad Serving Template Communication Protocol\",\"datePublished\":\"2018-09-29T07:45:34+00:00\",\"dateModified\":\"2018-09-29T16:44:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/headendinfo.com\/video-ad-serving-template\/\"},\"wordCount\":627,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/headendinfo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/headendinfo.com\/video-ad-serving-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&ssl=1\",\"keywords\":[\"VAST\",\"video ad serving template\"],\"articleSection\":[\"Headend Techs\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/headendinfo.com\/video-ad-serving-template\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/headendinfo.com\/video-ad-serving-template\/\",\"url\":\"https:\/\/headendinfo.com\/video-ad-serving-template\/\",\"name\":\"Video Ad Serving Template VAST A Standard Communication Protocol\",\"isPartOf\":{\"@id\":\"https:\/\/headendinfo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/headendinfo.com\/video-ad-serving-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/headendinfo.com\/video-ad-serving-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&ssl=1\",\"datePublished\":\"2018-09-29T07:45:34+00:00\",\"dateModified\":\"2018-09-29T16:44:28+00:00\",\"description\":\"VAST stands for Video Ad Serving Template. It was developed by IAB (Interactive Advertising Bureau). It was first launched in the 2008. VAST enable us to\",\"breadcrumb\":{\"@id\":\"https:\/\/headendinfo.com\/video-ad-serving-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/headendinfo.com\/video-ad-serving-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/headendinfo.com\/video-ad-serving-template\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&ssl=1\",\"width\":200,\"height\":200,\"caption\":\"video ad serving template\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/headendinfo.com\/video-ad-serving-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/headendinfo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VAST Video Ad Serving Template Communication Protocol\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/headendinfo.com\/#website\",\"url\":\"https:\/\/headendinfo.com\/\",\"name\":\"Headend INFO\",\"description\":\"A Streaming Media Industry Headend Technology\",\"publisher\":{\"@id\":\"https:\/\/headendinfo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/headendinfo.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/headendinfo.com\/#organization\",\"name\":\"Headend INFO\",\"url\":\"https:\/\/headendinfo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/headendinfo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i2.wp.com\/www.headendinfo.com\/wp-content\/uploads\/2017\/11\/Headend-INFO-logo-200by200.jpg?fit=200%2C200&ssl=1\",\"contentUrl\":\"https:\/\/i2.wp.com\/www.headendinfo.com\/wp-content\/uploads\/2017\/11\/Headend-INFO-logo-200by200.jpg?fit=200%2C200&ssl=1\",\"width\":200,\"height\":200,\"caption\":\"Headend INFO\"},\"image\":{\"@id\":\"https:\/\/headendinfo.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/headendinfo.com\/#\/schema\/person\/d82f46ed3d9f8c8a9050cb258f09dbd4\",\"name\":\"Ujjwal Swami\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/headendinfo.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f9904e15d2086e306f99a4a8034c4178?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f9904e15d2086e306f99a4a8034c4178?s=96&d=mm&r=g\",\"caption\":\"Ujjwal Swami\"},\"description\":\"Ujjwal Swami is Founder Of Headend INFO. He is a Entrepreneur and working for Cable Industry. He have published books: Download Headend INFO Books. He is also working for STB HD, Go For Tricks And Heterochromia Iridum Contact Admin@HeadendINFO.com\",\"sameAs\":[\"https:\/\/headendinfo.com\"],\"url\":\"https:\/\/headendinfo.com\/author\/admindhe\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Video Ad Serving Template VAST A Standard Communication Protocol","description":"VAST stands for Video Ad Serving Template. It was developed by IAB (Interactive Advertising Bureau). It was first launched in the 2008. VAST enable us to","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/headendinfo.com\/video-ad-serving-template\/","og_locale":"en_US","og_type":"article","og_title":"Video Ad Serving Template VAST A Standard Communication Protocol","og_description":"VAST stands for Video Ad Serving Template. It was developed by IAB (Interactive Advertising Bureau). It was first launched in the 2008. VAST enable us to","og_url":"https:\/\/headendinfo.com\/video-ad-serving-template\/","og_site_name":"Headend INFO","article_published_time":"2018-09-29T07:45:34+00:00","article_modified_time":"2018-09-29T16:44:28+00:00","og_image":[{"width":200,"height":200,"url":"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&ssl=1","type":"image\/jpeg"}],"author":"Ujjwal Swami","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ujjwal Swami","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/headendinfo.com\/video-ad-serving-template\/#article","isPartOf":{"@id":"https:\/\/headendinfo.com\/video-ad-serving-template\/"},"author":{"name":"Ujjwal Swami","@id":"https:\/\/headendinfo.com\/#\/schema\/person\/d82f46ed3d9f8c8a9050cb258f09dbd4"},"headline":"VAST Video Ad Serving Template Communication Protocol","datePublished":"2018-09-29T07:45:34+00:00","dateModified":"2018-09-29T16:44:28+00:00","mainEntityOfPage":{"@id":"https:\/\/headendinfo.com\/video-ad-serving-template\/"},"wordCount":627,"commentCount":0,"publisher":{"@id":"https:\/\/headendinfo.com\/#organization"},"image":{"@id":"https:\/\/headendinfo.com\/video-ad-serving-template\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&ssl=1","keywords":["VAST","video ad serving template"],"articleSection":["Headend Techs"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/headendinfo.com\/video-ad-serving-template\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/headendinfo.com\/video-ad-serving-template\/","url":"https:\/\/headendinfo.com\/video-ad-serving-template\/","name":"Video Ad Serving Template VAST A Standard Communication Protocol","isPartOf":{"@id":"https:\/\/headendinfo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/headendinfo.com\/video-ad-serving-template\/#primaryimage"},"image":{"@id":"https:\/\/headendinfo.com\/video-ad-serving-template\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&ssl=1","datePublished":"2018-09-29T07:45:34+00:00","dateModified":"2018-09-29T16:44:28+00:00","description":"VAST stands for Video Ad Serving Template. It was developed by IAB (Interactive Advertising Bureau). It was first launched in the 2008. VAST enable us to","breadcrumb":{"@id":"https:\/\/headendinfo.com\/video-ad-serving-template\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/headendinfo.com\/video-ad-serving-template\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/headendinfo.com\/video-ad-serving-template\/#primaryimage","url":"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&ssl=1","width":200,"height":200,"caption":"video ad serving template"},{"@type":"BreadcrumbList","@id":"https:\/\/headendinfo.com\/video-ad-serving-template\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/headendinfo.com\/"},{"@type":"ListItem","position":2,"name":"VAST Video Ad Serving Template Communication Protocol"}]},{"@type":"WebSite","@id":"https:\/\/headendinfo.com\/#website","url":"https:\/\/headendinfo.com\/","name":"Headend INFO","description":"A Streaming Media Industry Headend Technology","publisher":{"@id":"https:\/\/headendinfo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/headendinfo.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/headendinfo.com\/#organization","name":"Headend INFO","url":"https:\/\/headendinfo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/headendinfo.com\/#\/schema\/logo\/image\/","url":"https:\/\/i2.wp.com\/www.headendinfo.com\/wp-content\/uploads\/2017\/11\/Headend-INFO-logo-200by200.jpg?fit=200%2C200&ssl=1","contentUrl":"https:\/\/i2.wp.com\/www.headendinfo.com\/wp-content\/uploads\/2017\/11\/Headend-INFO-logo-200by200.jpg?fit=200%2C200&ssl=1","width":200,"height":200,"caption":"Headend INFO"},"image":{"@id":"https:\/\/headendinfo.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/headendinfo.com\/#\/schema\/person\/d82f46ed3d9f8c8a9050cb258f09dbd4","name":"Ujjwal Swami","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/headendinfo.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f9904e15d2086e306f99a4a8034c4178?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f9904e15d2086e306f99a4a8034c4178?s=96&d=mm&r=g","caption":"Ujjwal Swami"},"description":"Ujjwal Swami is Founder Of Headend INFO. He is a Entrepreneur and working for Cable Industry. He have published books: Download Headend INFO Books. He is also working for STB HD, Go For Tricks And Heterochromia Iridum Contact Admin@HeadendINFO.com","sameAs":["https:\/\/headendinfo.com"],"url":"https:\/\/headendinfo.com\/author\/admindhe\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/headendinfo.com\/wp-content\/uploads\/2018\/09\/vast.jpg?fit=200%2C200&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6s8bW-1jc","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/headendinfo.com\/wp-json\/wp\/v2\/posts\/5034"}],"collection":[{"href":"https:\/\/headendinfo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/headendinfo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/headendinfo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/headendinfo.com\/wp-json\/wp\/v2\/comments?post=5034"}],"version-history":[{"count":0,"href":"https:\/\/headendinfo.com\/wp-json\/wp\/v2\/posts\/5034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/headendinfo.com\/wp-json\/wp\/v2\/media\/5048"}],"wp:attachment":[{"href":"https:\/\/headendinfo.com\/wp-json\/wp\/v2\/media?parent=5034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/headendinfo.com\/wp-json\/wp\/v2\/categories?post=5034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/headendinfo.com\/wp-json\/wp\/v2\/tags?post=5034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}