Introduction Of What Is Metadata
In general, Metadata in essential part of any object. Which helps us to understand more about object. It gives better presentation of data by providing each and every information about an object. It gives better user experience. It also save the time of users.
It is just like websites providing their each page and posts metadata to search engines for ranking good. In which they provides Meta Description, Meta Keywords and Meta Tags etc. which enable search engines to list your website in search results very well. Because search engine robots reads Metadata of your website and then they rank it.
So today in this article we will cover what is Metadata and how it impacts Streaming Media Industry.
What Is Metadata
In streaming media industry a metadata is a data which explains the content to be served. Like which type of content is providing a service provider to their subscribers which helps them to more understand it and they can easily navigate between content.
So Metadata comes under CMS. CMS is known as Content Management System. Where metadata is used for to categorized the audio video services. By providing category to audio and video services it makes easy for subscribers to watch what they want.
Implementation Of Metadata In Streaming Media
(1) Categorization
If you are a OTT service provider then you need to categorized your content before delivering it. It is just like you need to create categories Movies, Sports, Kids, News, Religious and Regional etc. So that it will be very easy for subscribers to choose what they want to watch.
There are some add ons to improve your metadata like Currently Running Serial Name, Artiest Name, your service type (Audio or Video), Channel Language (English or French etc), Content type Live or On demand etc.
So a service provider gets the metadata for services from broadcaster then he implement it in our system then customize it according to suitable format then send it with content. It saves lot of time of subscribers provides more comfortable service to them. Which results engagement of subscribers with your services. This thing increases your revenue.
More Engagement More Traffic More Revenue
(2) Search Engine
Every content provider should embed a search engine tool to its platform for their subscribers. So that if subscriber want to watch videos based on his interest then he needs to just open the search bar and type manually what kind of content he wants to watch.
As we have mentioned above you can already categorized the channels and their data. You just need to provide search results from that data. Now user can easily pick his entertainment from search results.
It makes your User Interface more user friendly. Which also save the time of subscribers to find their interesting service. In this way the subscriber spend more time in watching your content.
The main advantage of this tool is that you can save the searched terms of the subscriber in your database. Now by using this database you can target the users for relevant advertising. So that if users are seeing relevant advertising then there is more chances that user will click on your ads. Which increases selling chances of that product.
(3) Recommended Content
If your metadata is good, the keywords you implemented in your metadata is matching the users choice then you are on right track.
There are some targeted meta keywords, meta description and meta Tags which you need to find upon the behavior of your subscriber that what type of content they are looking for to watch. So in this step you need to collect the data of your subscribers based on their daily behavior on your platform.
Now this behavior data you can use in your recommendation section of UI. This engine will show the movie titles and serial names according to previously searched by the subscriber. These recommendation also update time to time as users interest vary with time.
The streaming industry giant Netflix do suggest their subscribers for what to watch.
(4) Multilingual Metadata
Offering metadata in multiple languages increased your chances to globalize your services. This will target more countries which results more traffic on your platform. This is the better way for increasing the revenue of streaming service provider.
Conclusion Of What Is Metadata
A Metadata is data provided by the service providers with content which gives more detailing about served services. It explains the service genre and service type etc. Metadata is used to increase the engagement of the users to generate more revenue by companies.
A group of subscribers or even a individual subscribers are targeted for the content. Which opens several sources income on single platform. In this way metadata is useful for subscribers as well as for service providers too.
This is all about What Is Metadata.
Know More About What Is Dynamic Ad Insertion or DAI
reference : marciazeng