Introduction
There are various Professional Video Streaming Platform available in the market for LIVE Streaming Channels. Streaming video on Youtube and Twitch is easy. That is publicly available free to use.
In case of Live Streaming on Youtube there are some limitations in which you need to have specific number of subscribers and views too. Then after you will be able to Live Stream with your audience.
But for corporate professional video streaming solutions are available to stream their channel to specific audience.
So today in this article we will discuss What are these professional Video Streaming Platforms and what are its features ?
What Are Professional Video Streaming Platforms ?
Professional Video Streaming Platforms are generally Cloud based solutions used to stream your private or public videos to specific audience. So it enable us for private streaming as well as public streaming of your Video content.
A Service Provider or broadcaster needs to send RTMP Stream on their Professional Video Streaming Platform. Where brodcaster needs to configure his channel for brodcasting their content to different platforms.
A Broadcaster can use Software or hardware based solution for RTMP Streaming for their content. Where RTMP Streaming works as input for these video streaming platforms.
If you wants to know how to do RTMP Streaming from service provider side using OBS Studio then read the link below,
How To Do Streaming on Professional Video Streaming Platform ?
So now in this article we will see how to configure LIVE Streaming Channels on professional Video Streaming Platform for service providers.
How To Do Live Streaming Channels
Configuration On Video Streaming Platform ?
Configuration of live Streaming channels on professional video streaming platform is little bit different for each platform. But we are taking here a standard platform to configure Live Channel for streaming.
In which we will cover all the steps to follow it.
(1) Channel Creation
First of all you need to login the video streaming platform by using your credentials. Then go to “LIVE Streams” and then “Create New Channel”. Give the “Channel Name” here.
Now there will be two options for broadcaster. In which it will ask to broadcast your stream using,
HTML 5
Flash
Where we need to select the HTML 5. Which is very good streaming your content on multiple devices.
While in case of Flash there very few number of situations where you need to use flash. If you want to use flash then you need to ask their customer support to enable it for you.
After selection press “OK”.
(2) Channel Description
In this step you need to enter the following details of your channel,
(a) Name Of Channel
(b) Description Of Channel
(c) Status Of Channel
(d) Channel Logo & Thumbnail
(e) Splash Screen
Where status of channel define it is online or offline. Splash Screen is the screen when your channel is not broadcasting any content. Now there will be blank screen. So you need to upload a picture for this blank screen.
So splash screen picture will be displayed when you are not broadcasting any content.
(3) Channel Publishing Setting
(a) Allowed Countries
You need to select here name of countries where you want to enable your streaming.
(b) Allowed Websites
Enter the name of websites where you want to show your video.
(c) Theme Of Player
It also facilitate you to select the theme of your streaming media player at subscriber end.
(e) Embedding
It provide us embedding code which we need to insert in the post or pages of website. Where we want to show our video.
This code can be in JS and Iframe.
(f) Autoplay
(g) Security
It enable us to protect your content from watching. We need to enter here password for authorized use only. It is used for private videos.
If you want your video available publicly then do not enable it.
(h) Viewer Counter
(i) Google Analytics Tracking
Google Analytics is a powerfull tool. It is specially used for websites to see how their websites are performing. What is the traffic status of website.
You can also use it here for tracking your video.
(j) Social Media Sharing
(4) Channel Encoding Setting
(a) Publishing Point
You need to select here your “Publishing Point”. Which can be different for different continents. Select the nearest one.
Also you can use custom IP option too.
(b) Bitrates
Here you need to select the different output bitrates , resolutions & aspect ratio for your video content. Which is to be viewed on different streaming media players.
It is up to you how much quality output you want to provide your audience to be viewed on smartphone , tablets or computers.
(b) Encoder Type
Here you need to select the your encoder type . Which can be a Flash Media LIVE Encoder , Open Broadcaster Software or Wirecast Premium Encoder.
Also you can use other encoders like VIDblasterX and Erricsson.
These professional video streaming platforms provides link there to download these encoders and their configuration XML file.
After downloading and installation of these encoders you need to import the downloaded XML configuration file in these encoders. So that your configuration will be loaded.
Now you need to simply press the connect on the encoder and then it will ask for password and username. Which will be provided by these platforms. Enter them and connect.
How To Do Streaming Using Open Broadcaster Software ?
(5) Channel Pricing
You LIVE Stream Channel pricing can be done in two ways explained below,
(a) Pay Per View
Pay Per View is based on the phenomenon of watch time or duration. A service provider needs to decide how much he charge for how much watch time.
Its duration is generally in hours. Because suppose a specific live event broadcasting. Then people can subscribe your service only to watch for that live event.
(b) Subscription
This is based on Monthly , half Yearly and weekly subscription. So subscriber can watch anytime in between their subscription period.
What Are Features Of Video Streaming Platform For Live Streaming Channels ?
(1) It reduces the complexity of Service Providers by providing user friendly GUI.
(2) Videos Can be Password Protected.
(3) Live Channels can be embedded on Various Websites.
(4) It enable us for Monthly and Pay Per View subscription which gives subscriber more freedom to watch their content.
(5) It saves the setup space and setup cost of service providers.
(6) It facilitate service providers or broadcaster for Watermarking or logo insertion. Which increases your brandability.
Conclusion
These professional video streaming platforms are good for enterprises as well as for corporate too. Because initially they do not need to do high investment in Live Streaming Channels Setup.
To stream RTMP they can use freely available software like FFmpeg and OBS Studio etc. These are the two powerful tools for live stream encoding. Where FFmpeg tool is having wide functionality.
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How To Stream Using FFmpeg Tool ?
What Is Wowza Streaming Engine ?
