Introduction
Every artiest needs the royalty for his work or every content maker needs advertising for his income. For this broadcasters implement the different way of advertising to generate the revenue. As technology grows the advertising ways should also grow to stand in market for long time.
So there is new way of advertising called DAI. In this article we will briefly discuss about what is DAI , Working of DAI and Features of DAI.
What Is DAI
DAI stands for Dynamic Ad Insertion. We called it Dynamic Ad Insertion system because in this system ads are changing for each region and even for each viewer too.
To understand DAI in more better way we need to understand SAI. SAI is called Static Ad Insertion. Traditional way of advertising is based on Static Ad Insertion system. It means the ad will be provided by the broadcasters and will be forward as it is to subscriber via Digital Headends. Which results same advertisement will shown in all states of a country. It means viewers who are not interested in that particular product which is advertised, will also see the advertisement for that product. This can be called as useless advertisement which annoys the viewers.
If in case we shows the viewers those product’s advertisement in which they are interested to know more about and want to buy these products. This is called the Niche Targeted Marketing. Dynamic Ad Insertion, DAI provides solution for this Niche Targeted marketing. Where ads are changed according the user’s data.
There are two types of Dynamic Ad Insertion,
(1) Client Side Ad Insertion (CSAI)
(2) Server Side Ad Insertion (SSAI)
Working Of Dynamic Ad Insertion
Basic block diagram of DAI working is shown in the figure above. The content is provided by the broadcasters in which ads slots are defined. The Client’s device communicate with the VAST AD SERVER so that Vast Ad Server gets the viewer’s information(Demographic & IP etc.) then this server integrate the ads in content according the information provided by viewer. Then final HLS stream in which content is stitched with ads is served to user end devices.
Features Of Dynamic Ad Insertion
Ad break can be inserted in simplest form.
It reduces the cost.
It supports HD and SD content.
Balanced Audio for Ads and content
It support VAST Ad Server.
Conclusion
Dynamic Ad Insertion is most efficient way of advertising which care for viewers as well as advertisers. It is a new concept of advertising which increases the revenue of advertisers. VAST Ad server is used to implement this type of advertising. viewers are using Ad blockers to block the ads, SSAI is a solution to by pass the Ad blockers.
Know More About What Is HLS & HLS Working
